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Virtual Show Units: Why Are They Loved by Property Developers?

How is 3D Rendered Show Unit helping property developers alike to sell more homes, while enhancing the home-buying experience for property seekers?

Immersive 3D visualisations are changing the way that developers attract potential clients, buyers and investors. With the help of state-of-the-art 3D technologies, developers are now providing highly realistic, interactive views of their properties to help potential buyers imagine the architecture and layout. 

These true-to-life 3D visualisations, which come in the form of 3D virtual tours, are presenting new audiences to enter an immersive 360° VR experience with any device, from anywhere on the globe, to see what awaits them if they take the next step.

Digitally rendered virtual house tours are the cutting-edge solutions that can help realtors and developers market their properties more effectively. Among the key benefits of virtual tours are the opportunities to presell and market yet-to-be-built properties by presenting their anticipated look. This allows developers to offer impeccable options for interior staging and inspire clients without sacrificing first-hand experience and personal connections. It will also be possible to find customers from different cities or even countries by offering a more engaging​​ guided digital 3D experience. 

1. What is a 3D Rendered Show Unit?

Photo: Unsplash (@​​Nicolas Solerieu)

Virtual reality (VR) has been captivating the world for the past several years. Many industries today utilize virtual reality in one way or another, such as the real estate industry. Developers, in particular, use VR to showcase and market their properties more creatively.

3D Virtual Tour is a VR technology which allows prospective buyers to get a feel for a home without actually being there. It is essentially a digital 3D rendering of the home that allows potential clients to see what a property would look like with various options, such as a unit complete with furnishings or without any furniture at all.

A virtual house tour also allows potential clients to have a better perspective on the layout and an accurate depiction of each room in just a matter of clicks. Unlike videos and 2D photos, this unique system helps developers to acquire new clients and engage more buyers by providing a more immersive and realistic experience of their desired home.

2. Types of 3D Rendered Show Units – Furnished, Unfurnished, and its Comparison 


3D rendered show units, virtual tours have been nothing short of a breakthrough as homebuyers can now view an off-plan property, and get a look and feel of the space before ground has been broken as well as before spending any money on furniture purchases. 

With 3D VR tours available in the real estate industry, developers are now able to show prospects around the furnished show units and give them a better impression of what their future home will look like.

Virtual show homes typically fall into two categories: those which are fully furnished with impeccable interior design decor of a completed unit that offers a 360-degree tour of a completed product; and those which are left unfurnished for homebuyers to imagine entering a bare new building. 

Unfurnished show units allow homebuyers to see every nook and cranny of a location, and its layout, as well as to visualise the architectural design of the property. This is especially helpful for first-time buyers who want to customise their first homes based on their own vision. 

As unfurnished digital renderings of show units can make it difficult to visualise a potential furniture layout, a furnished VR walkthrough is enhanced with modern furniture in place which provides a better perspective on a unit’s space. 

Homebuyers are more attracted to compelling virtual tours or listing videos with well-furnished interiors rather than those of empty spaces. By staging a home, developers enable potential buyers to see the property in its very best light. This allows homebuyers to visualise how their home will look once they move in. With a virtual walkthrough of a finished and furnished interior, the dimension of the property and furnishing ideas are perceived much more vividly. This could expedite the planning phase and offers inspiration for homebuyers.

With just one click, you can switch between a furnished room and an empty room showing complete dimensions. Both features enable prospective buyers to carry out virtual viewings from the comfort of their own homes at any time of the day that suits them.

A) Benefits of using a 3D Rendered Show Unit for property developers

Photo: Freepik 

Virtual tours bring results while saving time

Virtual tours are a great tool for developers to generate qualified leads. This is because the vividness and interactivity of virtual tours create an emotional involvement for buyers. Studies have shown that people stay 5-10 times longer on real estate websites with virtual tours. The more engaged they are, the more interested they are in buying the house, thus developers will have a higher chance of closing the deal.

Using virtual tours could really help real estate developers save time, especially for properties that are distant. VR saves the developers’ or agents’ time and resources spent on scheduling, long hours on-site, keeping track of notes and contact information or retaining loyal customers.

Effective virtual staging solutions

Virtual staging helps buyers envision their future homes with complete furnishings. The potential buyer will be more immersed and will be able to inspect the property from all angles without the need to step out of their homes. Besides allowing to create an inviting atmosphere, home staging speeds up the sale of a property because the prospective buyer can easily and quickly visualise the space as their own. 

As compared to traditional staging, virtually staging a house can be done in less time and the excellent quality conveyed by visuals or the experience can help consolidate the developer’s brand image.

Save costs for developers

Developers no longer need to create large showroom models with full-scale apartment designs. Developers will only need to upload the tour on the real estate site so that customers can check the property in advance. 

Potential buyers can explore each room, and see details like light fixtures and tiles, all from their own smartphones or laptops. Thanks to the immersive technologies of VR developments, simulations are more affordable and buyers can have a clear visual of the property’s architecture and layout.

At Xideas, we harness the power of the latest VR developments to help developers with the provision of interactive video calls and live guided virtual tour functions. With an immersive experience of a 3D walkthrough and live interaction, prospective buyers can better understand what the developer is offering.

Stand out from the pack

The use of VR technologies differentiates a brand from competitors and attracts more visitors and as a result, more chances to convert them into paying clients. Real estate 3D virtual tour service can help developers to offer prospects a veritable true-to-life experience of visiting a property. Overall, it can help a developer gain a competitive edge, provide an x-factor to your business and make your business stand out from the crowd as a tech-forward company.

Better online communication

We at Xideas offer live guided virtual tours that are more than just a video conference with a shared screen. Using a video call communication tool embedded in a virtual tour, both the developer and buyer can navigate the tour as they are used to or follow the lead of the one controlling the tour. Hence, providing their opinions in real-time video calls from the comfort of their homes. Having a live virtual tour session gives viewers a personalised tour experience to remember and potentially converts them into prospective buyers.

Get more site traffic & a worldwide reach

Studies have shown that property listings with virtual tours receive over 85% ( more clicks compared to those using still images. This will increase traffic to an agency’s site. Interactive tools within the VR, like live guided tours and video calls, can entice a potential buyer to invest as buyers will have the creative freedom to explore from room to room by themselves.

With virtual tours, it no longer matters where a client lives. The seamless state-of-the-art virtual tour can extend a property’s exposure worldwide to all potential buyers. This allows developers or agents to work with more clients and process more inquiries, all from the comfort of their office desks.

B) Benefits of using a 3D Virtual Tour for buyers

Photo: Freepik (@jcomp)

  1. Save time for buyers

Imagine searching and buying your next home completely online, without even leaving your couch. With the innovative technologies of virtual tours, buyers can walk around the house as if they were really there. They can examine each unit layout in detail, and view properties from other cities or countries at any time anywhere.

  1. No rush to view a home

With a virtual tour, customers can take as much time as they like to view a property on their digital devices. They can virtually tour a home in the comfort of their own home and in their own timing without feeling rushed by the developer or agent. Those who are truly interested can then call and ask for more details.

  1. Tours available 24/7

Using VR in real estate means that all listed properties are available to view around the clock, and yet developers and agents do not need to prepare for or try to schedule all of those site visits. As properties are “open” and on display full-time online, homebuyers can visit properties at any time of night or day without a real estate agent present.

  1. Realistic experience 

Viewing 2D photos or videos is nothing like wandering from room to room by yourself. Virtual tours give potential buyers the chance to investigate a realistic digital environment – they’ll be able to visit each room, zeroing in on details like floor tiles, kitchen splashbacks and spectacular raked ceilings, all from their own desktops or mobile devices. This technology helps create an instant sense of ownership. Those who take the tour can easily imagine themselves living in that house.

4. How is Virtual Tour Changing the Real Estate Industry

Photo: Unsplash (@​​Nicolas Solerieu)

3D virtual tour creates an immersive user experience with the application of VR technology. It allows customers to view a place in three dimensions from the comfort of their home, regardless of where they are in the world. The addition of a live guided tour by a sales representative on top of a virtual tour creates a brand new experience for a whole new generation of property seekers as they can view a property inside out before making a decision.

Over the decades, property managers would provide clients with a long list of properties, followed by a long explanation and negotiations. Eventually, viewings of houses and apartments are arranged. For homebuyers, it’s potentially frustrating and time-consuming. This may all change soon as more agents adopt virtual reality and include it in their communications with potential buyers.

The latest 3D immersive technologies help to create a seamless digital tour that allows users to have a 3D walkthrough experience of a property even while it is under construction. This helps developers and agents to close deals on construction projects that may not have broken ground.

Virtual reality may be considered a disruptive technology because of how it changes the experience for realtors and buyers. As a consequence, engagement and interaction are elevated. A property that is showcased in virtual 360 degrees will provide customers with immersion and a true to life experience. 

Unlike static 2D images or web browsing, users will feel like they are actually there. There’s no rush, only freedom for a viewer to explore and interact. Clients will be able to view every corner of a home from whichever angle they want and at any point in time. Virtual tours could possibly expedite the purchasing process with increased confidence for homebuyers as they could experience the product before purchasing it.

Besides, the use of VR will continue to help close distances between realtors and buyers when physical contact with others is restricted, which contributes to keeping us all safe while the threat of Covid-19 persists.

Here are the emerging trends in real estate (

  • Studies have shown that over 90% of home buyers use the Internet to find homes in their home buying process.
  • More than 50% of people buy homes that they find online, which digitalises the homeownership process.
  • Millennials are positive about the use of VR. Hence, incorporating Virtual Reality (VR) into one’s website or app can be a useful addition.
  • Most homebuyers view 5 and 7 homes before putting in an offer. Virtual reality solutions help potential homebuyers save time by lowering the amount of time they spend looking at properties they aren’t interested in. 
  • More than 70% of people want to tour a property virtually before doing an on-site visit. 
  • Most people want to see what furniture would look like in a property before buying it, so it is easier to visualize the property as a future home.
  • More homebuyers now choose real estate agencies which provide 3D virtual tours in their listings since the beginning of the COVID-19 pandemic.

All in all, real estate has been revolutionised by technological advancements and the use of VR in providing virtual tours – making it more user-friendly, convenient, and dependable for homebuyers. As millennials increasingly use VR to hunt for their ideal home, these technologies are proving advantageous to the real estate market, making the Malaysian real estate market more competitive in the coming years.


Photo: Unsplash (@​​KOBU Agency)

3D Virtual Tour is a smart and effective way for property seekers to view the interior possibilities of a home. It is only wise for developers to use the finest possible tools available to make their property stand out, and be more attractive to savvy buyers.

Virtual reality is transforming the real estate industry by saving developers’ and clients’ time and money. It makes room for higher efficiency, engagement and productivity, shortens property cycles, assists agents in selling properties fast, and decreases barriers to the sale of off-plan properties.

Along with optimizing web page content for search engines, mapping the right real estate theme, and using all the right real estate listing plugins and tools, virtual tours on real estate sites can be an extra boost to showcase all of the properties developers try to sell. Homebuyers prefer to see virtual tours when looking for real estate investments online. This won’t change anytime soon in light of the Coronavirus pandemic. So this investment is in for the long run. 

Hence, it’s the right time to reap the benefits of our highly acclaimed service, Virtual Tour with Live Guided Tour function and leverage its power to broaden your clientele. To learn more about our Virtual Tour service, head over to our contact us page.

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